When it comes to running a business, knowledge is power. And knowledge is fuelled by business statistics – something every company has to have in order to achieve success. Data plays a major role in our company. It makes us transparent, trustworthy and, most importantly, we can prove that chatbots built with our technology really work.
We gather data and share it during client meetings, on our website, social media channels, and in specific case studies. It’s business statistics that define KODA Bots. We treat them as a reference point for the past, present, and future because we’ve got new, large-scale deployments ahead of us. Thus, we’d like to start a new series of articles about the current most important statistics on chatbots, social media, and Messenger marketing. We’ll keep our texts updated with the freshest stats.
The previous year was very successful for us. We’ve learned a lot and we’ve managed to achieve most of our goals. Let’s take a look at some statistics to see the full picture.
The new year brought us new data. With the help of our technology, we finished the first half of the year with 23 chatbot deployments. By now, we can proudly say that we’ve implemented 30 chatbots. In August, we had better statistics than in 2018.
23 enterprise-class chatbot deployments in only the first half of 2019.
The number of enterprise-class chatbot deployments by mid-2019.
By the end of June, we’ve sent 7 million messages – only 2 million less than in 2018. We’re looking forward to beating our record, hoping to at least double our number of user-chatbot interactions 🙂
By the end of the first six months, we’ve sent 810 000 push notifications. We would need almost 200 000 more to beat last year’s score.
At the end of June, we had almost 215 thousand unique users. If we combined this with the statistics from last year, we’d have nearly 515 000 unique users in total.
What about monthly stats? KODA Bots’ chatbots achieved the following numbers in June:
We noted the highest number of interactions on the 16th of June – 94 508 (with a monthly average of slightly more than 82 000 interactions).
On the 12th of June, we had the highest number of unique chatbot users – 2154 (with an average of 1650).
On the 3rd of June, we had a record for push notifications – we sent 10 584 (with a monthly average of around 4 000).
July brought us equally impressive results. In most cases, we slightly exceeded the numbers from the previous month. What’s more, thanks to our new deployments, the number of unique chatbot users increased by over 30 000.
We had the highest number of interactions on the 1st of July – 96 966 (with a monthly average of slightly more than 82 000 interactions).
And we gained 6 709 unique users on the 31st of July (with an average of 2 260).
On the 4th of July, we reached the highest number of push notifications – 8 214 (with an average of above 4165).
We also had impressive results in August! It’s mostly due to the chatbot contests, which were slowly coming to an end in July.
On the 14th of August, we had an absolute record of messages – 144 453 (with an average of about 57 000 interactions). That’s definitely due to the last days of the Żywiec Lottery.
The number of unique users slightly decreased – there were 3 945 users (with an average of almost 1475).
The 14th of August was also the day when we sent the most push notifications – 65 893 (with an average of slightly more than 5 661).
We defined the main categories for several segments represented by the chatbots of our clients. For this year’s August, we have the following statistics:
We prepared a brief summary of important statistics on several chatbots. We’ll keep them regularly updated.
For comparison, mailing marketing in the beauty/SPA industry usually gives a 22,50% OR and a 5,87% CTR.
During this year’s Look&Beautyvision trade fair in Poznan, Semilac used Facebook Messenger Code to encourage clients to interact with the brand.
315 users scanned the code and 285 people received a nail polish.
Women exchanged 16 232 messages with the Semilac chatbot. There were on average 28 interactions per session and a single session lasted approximately 5 minutes.
During the launching of Semilac’s City Break collection, users exchanged half a million messages with the chatbot. After a teaser, which had a 58% CTR, every next message was received by several thousand people. Here are the results:
On the last day, it turned out that 80% of people who joined the game on the first day played until its very end.
In summary, we had 834 female participants in the City Break contest.
During the first 3 weeks, the chatbot properly interpreted 94% of questions and in 55% of cases, users found its answers full and precise.
The chatbot of a popular music TV station is growing stronger month by month. The number of unique users constantly increases, and FUNBOT’s unique features keep winning the hearts of young target groups.
During the winter season, the chatbot plays a major role in customer service. It quickly gained popularity amongst users. Before they decide to visit Zieleniec, people use its tips and guidelines to, for example, check the current weather.