Although chatbots are getting more and more popular, they still evoke mixed feelings. Some people avoid them because they aren’t sure how to use them, while others benefit from the wide range of features they offer. The truth is that chatbots are an efficient and cost-effective way to automate processes inside companies. They were designed to make life easier for businesses and their clients. In this guide, we’ll show you step by step how to use the full potential of chatbots in marketing, customer service, and sales.
The Ultimate Chatbot Guide is the effect of our collaboration with clients from different industries. With our technology, we designed nearly 60 enterprise-class chatbots. We gained new experience, tested unique solutions, and added further platform functionalities that make us stand out from the competition. But, most importantly, we’ve reached the point where we’d like to share our knowledge acquired from the implemented projects.
The idea for this guide was born this year in June. Originally, we wanted it to be an ebook. It is, however, a limited format with a fixed number of pages. That’s why we decided to go with an interactive publication, which we could update with new content at any time. After all, chatbots are living organisms that grow with every successful deployment.
We give you 12 chapters devoted to specific subjects, which will organize your knowledge about chatbots. We’ll show you what virtual assistants are, how they work, and what they’re capable of when it comes to communication with clients. Based on real-life examples, we’ll illustrate how your business can benefit from chatbots. You’ll also know what to pay attention to during the design process so that your bot meets the needs of your company and clients.
In the first chapter, we explain why chatbots became so popular and provide you with statistics that prove this. If you have any doubts about what a chatbot is, the second chapter will give you a clear and exhaustive definition. Next, we focus on dispelling popular myths about chatbots.
In the fourth chapter, you’ll see how companies use chatbots and define goals their tools have to meet. We illustrate this with real-life examples, including areas like customer service, marketing, sales, web solutions, and so on. The fifth chapter is devoted to chatbots used in specific industries. You’ll find many more interesting examples and learn why chatbots are great solutions for industries like banking, e-commerce, transport and tourism, media, education, administration, local governments, entertainment, and real estate.
Then, we move on to chatbot design. In the sixth chapter, we show you what to pay attention to during the design process and explain what steps it consists of. We also point out mistakes that are commonly made during chatbot deployments. The seventh chapter focuses on the role of analytics in chatbots and provides practical advice in this area. The eighth chapter is devoted to chatbot promotion – an issue that plays an important role, yet is very often underestimated.
Next, you’ll learn about 5 (unusual) Messenger chatbot features. In the tenth chapter, we raise the subject of security, including the protection of sensitive data. The final chapter includes a dictionary of terms commonly used in discussions about chatbots. In the end, you’ll get to know the specialists who shared their knowledge in our guide. Stay tuned because we’re going to continue this series.
We address the Ultimate Chatbot Guide to business representatives – company CEOs, marketing and sales directors, customer service managers, and marketing specialists – that is everyone who is interested in implementing chatbots and who seeks solutions that effectively automate processes inside companies.
We know that fast and efficient communication is your priority. So let’s get down to business and discover the full potential of enterprise-class chatbots.
Enjoy your reading!